🤖 AI Works Best When Humans Do Too

From Meta’s dashboards to healthcare’s ethics labs, this week’s stories show what real adoption looks like.

Hello Process Master,

At Meta, engineers are earning badges for using AI. In marketing, teams are rebuilding workflows from the ground up. In healthcare, leaders are putting empathy back into innovation. And in compliance, experts are reminding us that trust still needs a human in the loop.

Across every story, one theme stands out: integration beats hype. And if you’re looking to make automation truly stick, our new Process Masters Podcast with Colin Dowd breaks down how to turn AI from pilot to performance.

Let’s dive in.

(VINCENT FEURAY/Hans Lucas/AFP via Getty Images | Business Insider)

🎙️How to Make Automation Stick (and Actually Deliver ROI)

If you’re chasing ROI on your automation projects, this one’s a must-listen!

Colin Dowd, Industry Strategy Senior Manager at Armino, joins the Process Masters Podcast to share a 90-day playbook for turning automation from a buzzword into real business results.

From starting small to scaling smart, he explains why “automating a bad process only gets you to the wrong answer faster,” and how to keep teams engaged (not anxious) through change.

Listen now on Spotify or YouTube 👉

🎮 Meta’s New Game: Use AI or Fall Behind

Meta isn’t just encouraging employees to use AI — it’s keeping score. 

The company rolled out internal dashboards and a gamified program called “Level Up,” where staff earn badges for hitting AI usage milestones. Its hardware division, Reality Labs, is already at 70% adoption and aiming for 75%+.

The push is part of a broader Big Tech trend. Google measures how much extra productivity AI adds to engineers’ weeks. Microsoft is tying AI use to performance reviews. And several companies are even buying software to monitor how employees are leveraging AI tools.

Inside Meta, the pressure is clear: experiment with AI, or risk falling behind.

⚙️ The Future of Marketing Ops Is Built Around AI

If you’re still using AI to crank out blog and social posts, you’re missing the point.

The real move, as MarTech puts it, is baking AI into every layer of marketing ops — from campaign planning to content approvals to performance tracking. When AI becomes part of the workflow, it stops being a shiny add-on and starts acting like a full-time teammate.

So next time you reach for AI, make it part of the process. That’s how you get faster launches, sharper decisions, and fewer “wait, who approved this?” moments.

🧬 The Future of AI in Health Is Human

At Rice University’s AI in Health Conference, one message cut through the noise: the best AI is still human-centered.

Over 550 researchers, clinicians, and policy experts gathered in Houston to explore how AI is reshaping medicine—from drug discovery to bedside robots. But this year’s biggest theme wasn’t faster models or smarter tools. It was ethics, trust, and transparency.

Speakers from Rice, MD Anderson, and NVIDIA shared a clear truth: when clinicians, engineers, and ethicists align from day one, innovation moves responsibly. From cancer care to behavioral health, the message was simple — real progress happens when data meets empathy.

⚖️ AI Can’t Audit Itself (Yet)

AI is shaking up compliance, but automation alone won’t cut it.

Shwetha Shantharam of 4CRisk.ai says the future lies in systems that blend trustworthy AI with language models built specifically for regulatory data.

These tools can explain their reasoning, score confidence levels, and track every decision — giving auditors something to trust. Still, even the smartest models need human oversight to validate results and catch what algorithms miss.

The winning formula: trusted AI, specialized models, and expert judgment working together to keep pace with regulatory change.

If this week proved anything, it’s that AI doesn’t replace good processes, it rewards them. You can’t automate your way out of chaos, but you can organize your way into ROI.

– The Process Masters Team