🤖 Reskill, Reinvest, Red Carpet

Accenture retrains 550K, markets bet trillions, Hollywood pushes back on AI.

Hello Process Master,

Picture this: consultants retraining half a million employees, Wall Street pricing in decades of AI growth, CEOs warning of white-collar disruption, and Hollywood debating synthetic stars.

That’s not the future — that’s this week’s news. In this issue, we cover Accenture’s “reskill or exit” strategy, why markets see less bubble and more boom, the leadership moves no CEO can ignore, and the rise (and backlash) of AI-generated talent.

Read on to stay ahead of the curve.

Xavi Torrent | Getty Images News | Getty Images

🧠 Accenture’s New Job Description: AI-Ready

Accenture is restructuring around AI, and the message to employees is clear: reskill or exit. CEO Julie Sweet confirmed the company will phase out staff who can’t adapt, while doubling down on training programs and AI hiring.

So far, 550,000 employees have been trained on generative AI basics. Accenture has also grown its AI and data talent to 77,000 this year, up from 40,000 in 2023, and plans to keep hiring across the U.S. and Europe. At the same time, a $865M optimization program is funding severance and headcount shifts, with projected savings of $1B earmarked for reinvestment.

The rationale is simple: client demand for AI is driving growth. With $69.7B in revenue this year (up 7%), Accenture says its early AI bets are paying off. For leaders, the signal is strong — AI fluency is no longer optional, it’s the foundation of future work.

📈 AI Market Boom, Not Bubble

Global equity markets are soaring, fueled by unprecedented spending on AI infrastructure. The “Magnificent Seven” — Nvidia, Microsoft, Amazon, Alphabet, Apple, Meta Platforms, and Tesla — are pouring billions into data centers and cloud capacity, lifting both valuations and profit forecasts.

Analysts expect S&P 500 earnings to grow 15% annually over the next five years, outpacing Europe’s 10%. That puts today’s optimism closer to fundamentals than the dot-com bubble, though the boom remains fragile and heavily dependent on mega-cap tech investment.

The risk? If AI spending slows, the ripple could hit suppliers, utilities, and software firms still struggling to monetize AI features. Leaders and investors alike need to balance optimism with caution, and watch closely where the real earnings expansion comes from.

👔 AI Disruption Reaches the Corner Office

Artificial intelligence isn’t just hitting factories — it’s coming for meeting rooms, managers, and creative roles. Studies suggest up to half of white-collar jobs could be automated within the next 24 months. And CEOs can either get ahead of it or let AI make the call.

Some companies are already leaning in. Indeed launched an AI upskilling program that boosted developer code output from 7% to 33%. PwC is reshaping junior roles to focus on higher-order skills, while Ford’s CEO has openly warned that AI could replace half of white-collar jobs.

The takeaway? Leaders who stay silent fuel fear. Leaders who acknowledge the shift, involve employees in solutions, and build momentum across teams will be the ones who emerge stronger.

🎙️ Missed It? Luis Fonseca on Scaling Smarter

If you haven’t caught our latest podcast episode yet, now’s the time. Luis Fonseca — MedTech leader and former GM for LATAM and Canada — breaks down what it really takes to turn spikes of success into repeatable global growth.

🎭 Hollywood’s New Cast: AI Stars

AI isn’t just behind the camera anymore. With the launch of Xicoia, Particle6 founder Eline Van der Velden is betting on hyperreal digital stars — AI-driven personas with backstories, voices, and evolving arcs that can engage fans across TikTok, YouTube, podcasts, campaigns, and even film and TV.

Unlike static avatars, these characters adapt to cultural trends in real time, blending human creative oversight with autonomous AI. The first, Tilly Norwood, has already attracted talent agent interest — and backlash from actors including Melissa Barrera, Kiersey Clemons, and Mara Wilson.

The flashpoint highlights a bigger truth: industries built on creativity and talent are now facing the same AI disruption as factories and offices. Leaders will need to balance innovation with ethics, trust, and the human factor.

That’s a wrap. Just remember: “wait and see” is not a growth strategy.


– The Process Masters Team